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About us
TravelTech Lab is the Innovation Lab of Hotelbeds, powered by Wayra
Our mission is to re-imagine the World of Travel, and that gives us a lot of room to play. We spend most of our time innovating in product development, finding new ways to use technology to help our customers succeed, and helping our business partners exceed their goals.
About us
What do we do?
We explore the intersection of emerging technology and travel to build innovative products and consumer experiences, whilst engineering solutions that advance Hotelbeds’ innovation agenda and better the lives of our customers.
We co-innovate with start-ups partners to deliver high-impact, customer-centric experiences, creating breakthrough products, platforms and services.
In a collaborative environment, it’s all about exploring new horizons, designing solutions, and testing, to help future-proof our business and drive digital transformation.
We co-innovate with start-ups partners to deliver high-impact, customer-centric experiences, creating breakthrough products, platforms and services.
In a collaborative environment, it’s all about exploring new horizons, designing solutions, and testing, to help future-proof our business and drive digital transformation.
OUR HUB
Life at the hub
Check out the latest activities in our innovation labs
Looking for
Challenge
TravelTechLab launches a new open innovation challenge with the aim of finding the best start-ups that using emerging virtual technologies (VR, AR, gamification, artificial intelligence and beyond) may help B2B travel players to remove friction, enhance efficiency in their operations, create more compelling experiences, and reshape distribution within the Travel Tech Industry.
Note: more information available in the T&C
Programme Stages
Selection
We are looking for start-ups that can respond to the challenges proposed by the Lab, the first of which is to achieve a frictionless experience for travellers.
Join the Lab
We will select four start-ups that will join the TravelTech Lab, Hotelbeds’ innovation hub, and enjoy access to its benefits and network of experts.
Pilot
From the projects that join the Lab, we will select one per challenge that will be able to test its technology in a real environment with Hotelbeds.
Benefits
For start-ups
TravelTech Lab will allow you to dive deep into the travel ecosystem. You’ll have access to a wide range of customers, you’ll be able to analyse their needs and test your product while being on top of the latest TravelTech trends.

Office Space
Access to office space in an entrepreneurial environment in Madrid or Palma de Mallorca.

Funded Pilot – 40K
One of the selected companies will develop a pilot with Hotelbeds to validate their solution.

Expertise
Access to Hotelbeds’ experts in TravelTech.

Business Opportunities
Relation with Hotelbeds business units to validate the solution and the business model.

Comms & Events Presence
Presence in social media, press releases and ecosystem events.

Network
Hotelbeds’ extensive network with more than 300K hotels and partners.